Our story

William O’Keeffe, who himself is a carer, founded Custos Care in 2021. He wanted to see that he and his colleagues were treated with the dignity and rewards that they deserve.

Custos Care is an introductory agency which is comprised exclusively of carers. Our team are always on the ground visiting clients alongside our admin work and we facilitate training, background checking, interviewing and day to day running of the business from our offices in Kensington Village.

At Custos Care, we pride ourselves on being a Micro-Enterprise, where profits take a backseat. By consulting regularly with our carers, we ensure investments go where they’re needed most to enhance our service. Unlike large-scale providers, our modest size allows us to offer a truly personalised approach—building a close-knit community where carers feel supported, valued, and fairly compensated.

Our founding principle

Our carers are the ones doing the hard work, and they should receive the largest share of what our clients pay. This is a core value we have upheld from the start - and one we will always stand by.

Over the past five years, 84% of our turnover has gone directly into carer salaries and improvement of services. Whether it’s hiring additional administrative support to keep operations running smoothly or hosting our well deserved Christmas gatherings where everyone can take a break, mingle with our partners and enjoy the fruits of their labour, every penny is spent with purpose.

We have no business debts or shareholders to appease, and, in fact, most of our live-in carers earn more than management.

Ensuring our carers are paid what they deserve

84%

of our turnover has gone directly into carer salaries and improvement of services.

Meet the office team

FOUNDER

Will began his care work in his early twenties after completing a BA in Theatre Studies. While working in a secretarial role at a private GP practice in Belgravia, he also joined a local branch of a care agency franchise. He quickly discovered a passion for the work, though the pay was dismal.

After several years, Will began to receive requests from many clients who wanted to work with him privately. This inspired him to launch Custos Care, a company designed so that carers could collaborate and self-organise, reaping the rewards of their work rather than being limited by the typical agency model. The venture has, so far, been a tremendous success.

Outside of care, Will enjoys playing tennis, rowing in Kew, and taking walks on Wimbledon Common with his Spaniels.

William O’Keeffe

OPERATIONS MANAGER

Jake has a background in the modelling industry, in which he travelled the world for the best part of a decade, as well as DJing for various top hotels and fashion brands. He joined Custos Care, as a carer in 2023 and worked alongside a team of live in carers providing support to a client in the countryside for nearly two years. He already had a lot of personal experience with care but spending this time in the countryside he really refined his skills so he can now help others support our clients to the highest standard.

Jake enjoys country walks and is a big fan of animals, as well as this he is a well rounded sportsman, playing for Leicester city and Peterborough United during his youth.

Jake now helps Will run Custos Care in the role of operations manager. You’ll often see him in the front of the Custos carriage, guided by Will on their way to visit clients all over London.
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